Joan Trumpauer Mulholland Foundation
$36,000 In Donations In One Month
A single social post reached over 1 million people; turning awareness into action at scale. That momentum drove $36,000 in donations in one month, including both immediate gifts and long-term recurring donors.
THE APPROACH
It starts with a story people care about—and a social presence that shows up consistently. We built and managed a content strategy across Instagram, Facebook, and LinkedIn designed to spark conversation and deepen connection to their mission.
One standout post generated over 1 million impressions, turning awareness into action.
THE OUTCOME
That momentum helped drive $36,000 in donations in a single month—including both immediate gifts and recurring donor commitments.
We redesigned their website to simplify messaging and remove friction, directly boosting campaign performance. Beyond social media, we helped them own their audience by converting LinkedIn engagement into email subscribers at a 32% rate, establishing a direct line for long-term engagement.
To maximize lifetime value, we oversee dedicated donor retention campaigns specifically engineered to transition one-time donors into loyal, repeat supporters. Additionally, we secured and activated the $10K/month Google Ad Grant to expand awareness and unlock new revenue streams like books and merchandise.